Planning for the Future in a Recession

How can I plan for the future when I am struggling to survive? The answer may surprise you.

Most companies and organizations continue some “social responsibility” role even in the depths of a recession. The most creative ones find ways to amplify their commitment to the community. It is possible to expand ways to visibly prove your community commitment without increasing your corporate contributions budget. Many corporations have made contributions to a specialized housing project and received one mention in one press release and a plaque from the non-profit at their annual meeting. McDonalds Corporation established the Ronald McDonald House which stands as a constant reminder of McDonald’s community involvement. Investing in your corporate image can be far more than an expected cost; it can be an investment in connecting with your customers. Your corporation or organization can receive a receipt or with a little planning you can Leave a Legacy.

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